Commissioned by Bouwfonds REIM, VVKH has made a design for a distinguishable new shoppingbuilding. The new building is facing a main road entering Utrecht and acts as a showcase for the home and living stores in the streets behind. The plan consists of the demolition of an outdated officebuilding and construction of the new building with several shops showing a transparant facade towards the Europalaan.
| Architects | Gerrit-Jan van Rijswijk |
| Employees | Thomas Gillet |
The Rijneke Boulevard in Zoeterwoude is a busy shopping area with a dated appearance. The complex has its back to the Rijn. We have developed a vision to renovate and expand the boulevard in stages. The Rijn is also more involved in the shopping area by creating harbors.
The first phase starts on the west side of the complex. In this phase, the first building has already been renovated (completed in 2016) and the expansion of 6,000 m2 of retail space started in January 2018. The shopping area is organized around the old harbor of the Heineken factory, where the hops used to be unloaded.
Cruquius Plaza, near Hoofddorp, municipality of Haarlemmermeer is the result of a competition that was organized in 1999 on behalf of the municipality of Haarlemmermeer to boost shopping in Cruquius. The competition was won by ING Vastgoed and VVKH. The existing residential boulevard has been completely renovated and adapted to the requirements of today. In addition, 30,000 m2 of retail space and 25,000 m2 of industrial space have been added. A flexible building, particularly with regard to the shops, and a water feature with a square at the shop entrances have been realized at the location. The cantilevered awning offers provides shelter for a pleasant shopping climate. The supply takes place from two expedition entrances on the company side. Via the internally located expedition corridors on the ground floor and first floor, the shops can be supplied freely from the shoppers. The 30-meter-high Cruquius Tower, the luminous center of the square, is a clear landmark of the residential boulevard.
The “Meerwijk” district in Schalkwijk, built in the 1960s, has been built on the corner of Bernadottelaan and Albert Schweizerlaan. This center is part of the urban design that was made by our office in 2001. The building with retail spaces, including the Vomar supermarket, an underground parking garage with 215 places and 74 apartments, is one of the sub-plans of the community center. The whole has a modern, transparent and friendly character and adapts well to the neighborhood.
For the large-scale shopping and business center De Herven, dating from 1979, there was a threat of emptying out and impoverishment, including through screaming facade advertising. A redevelopment plan was implemented in 2003 to reverse this negative spiral. With important but relatively simple interventions, such as a uniform facade layout and advertising to be conducted according to fixed rules, as well as a generous continuous and cantilevered awning of 13 meters, a high-quality and pleasant residential area has again been created. The immediate surroundings, the walking area and the parking lot, have also been redesigned and constructed.
