Commissioned by Bouwfonds REIM, VVKH has made a design for a distinguishable new shoppingbuilding. The new building is facing a main road entering Utrecht and acts as a showcase for the home and living stores in the streets behind. The plan consists of the demolition of an outdated officebuilding and construction of the new building with several shops showing a transparant facade towards the Europalaan.
| Architects | Gerrit-Jan van Rijswijk |
| Employees | Thomas Gillet |
The retail park "De Centrale" takes its name from the power plant (PEB) that was located at this location. With the exception of one Nuon building, everything has been demolished and the location is gradually being transformed into shops. The current retail floor area is over 30.000 m2. This makes De Centrale the regional shopping center of Friesland. The planned expansion of 15.000 m² will further strengthen this regional position. The design has a recognizable shape and brings cohesion between the different buildings, a clear public space and a clear entrance. The advertising is an integral part of the design. In anticipation of this expansion, a new KFC branch has been designed and built on the site (2017).
Home and Living Mall Ekkersrijt is located on the north of Eindhoven, directly at the highway A50. In 2013 the existing shopping mall (21.000 sq.mtrs) has been extensively renovated and expanded with 24.000 sqr.mtrs.
New look and feel
The existing building was outdated and made up of separate buildings, with closed unattractive facades and entrances, shop windows only facing the courtyard. Experience and length of stay have been central themes to the renovation and expansion. The new complex has been given a contemporary, modern feel. Old, loose components and constructions are forged into a recognizable, homogeneous unit, which is easily visible from the public road. In addition, a pleasant living environment has been created for visitors. The original stores remained open during this major redevelopment. With intensive consultation and coordination between designer, consultants, tenants and builder the inconvenience during the construction has been limited to a minimum. With this transformation the center has been made future-proof.
Renovation
Existing shops have been given new facades to meet with the requirements of present times and to become one with the extension. Besides facades also the roof has been thoroughly upgraded and installations (among others sprinkler system) have been replaced, modernized. Signing is carefully incorporated and nowhere predominant.
Extension
The new building has a distinctive façade of metal with a specifically, laser cut pattern. Recessed into the façade are the neon signs and the ramps to the parking deck. The movements of the cars on the ramps provides extra dynamism in a natural way.
On the former courtyard a freestanding oval new shop building is made. This building forms the heart of the new home and living mall and is, due to its special design, an icon to the highway and nearby. From the parking deck visitors reach the heart through walkways and they go with elevators and escalators to the open and indoor malls on the lower levels of the complex. Shops on the upper floors thereby have the same run as on the ground floor. Because of the oval building shopping at ground level has a pleasant scale with shops on both sides.
Woonboulevard Voorsterpoort in Zwolle is a well-running residential boulevard near the exit of the A28 motorway. Market research shows that there is room for expansion with more than 30,000 m² GFA for large-scale retail. Plots are available for expansion behind the existing boulevard. In our vision, the expansion will be realized around an oval square with parking at ground level. All shops are visible from anywhere on the square. Landmarks will be realized at the ends. The extension will be connected to the existing boulevard through a gate. The existing boulevard will be renovated, so that the shopping center will eventually again present itself as a cohesive complex. The plan can be realized in phases.
Cruquius Plaza, near Hoofddorp, municipality of Haarlemmermeer is the result of a competition that was organized in 1999 on behalf of the municipality of Haarlemmermeer to boost shopping in Cruquius. The competition was won by ING Vastgoed and VVKH. The existing residential boulevard has been completely renovated and adapted to the requirements of today. In addition, 30,000 m2 of retail space and 25,000 m2 of industrial space have been added. A flexible building, particularly with regard to the shops, and a water feature with a square at the shop entrances have been realized at the location. The cantilevered awning offers provides shelter for a pleasant shopping climate. The supply takes place from two expedition entrances on the company side. Via the internally located expedition corridors on the ground floor and first floor, the shops can be supplied freely from the shoppers. The 30-meter-high Cruquius Tower, the luminous center of the square, is a clear landmark of the residential boulevard.
