Next to the highway A2 near the centre of Utrecht a spectacular large scale shopping and leisure centre has been realised. The 800 meter long “Ferrari red” complex acts as a noise barrier to the new residential area of Leidsche Rijn. The fluent design of slowly undulating lines is inspired by the perspective of the driver passing the complex in 32 seconds, driving at a speed of 100 km/hour. The fluent lines create an illusion of movement. This building, having a surface area of approx. 65,000m2, houses many retail businesses, a high-quality DIY store, a catering business (fast-food restaurant) and leisure facilities (discotheque, sports or multi-purpose hall). On the roof is a 1400 spaces large car park. The building together with the ‘Cockpitgebouw’ at the Wetering Noord area, designed by the architect Kas Oosterhuis, are the showpiece of the city of Utrecht.
| Architects | Fons Verheijen, Gerrit-Jan van Rijswijk |
Urban development and architectural integration “Vomar” location, corner of Abraham van Rooijenstraat and Maarten Kruijtstraat in Noordwijk
From an urban planning point of view, the contours and height of the building plan were determined by the municipality of Noordwijk. The plan clearly defines the streets Abraham van Rooijenstraat and Maarten Kruijtstraat, in line with the existing street profiles. Gasthuissteeg will also have a clear boundary with this building plan.
The main mass has an intermediate scale between two worlds present in the environment. On the one hand, there is the smaller-scale village development of the Hoofdstraat and on the other hand, the large-scale hotel development. The mass of the new building block to be built is 3 storeys high plus a roof storey. It is articulated into a number of volumes, softening the scale of the building block. These volumes are made independent by different colors of masonry and roof finishes. With a play of rhythm between balconies, windows, tires, roof moldings and a green-copper-colored roof, the building blends in well with the seaside resort architecture of the environment. The mass on the Gasthuissteeg is 2 storeys high. It has a green facade with window openings. On the north side of the plan, the existing firebreak will be closed and the buildings will close directly on the adjacent plot.
The plan is mainly sustainable because of the triple land use. The building block has an underground floor, on top of that a storey layer, above that a parking deck for the houses and 42 houses.
Abraham van Rooijenstraat is an important access road. That is why functions such as the entrance to the underground parking garage, the entrance to the parking deck on the 1st floor in front of the houses, and the entrance to the expedition have been made here. The Kruisstraat will become more traffic-calmed. This will be the world of shopping as it is at the Hoofdstraat. This is where the shopping functions will be located, which are accessed via two clear entrances at the corners. These entrances are clearly visible from the Hoofdstraat and from the Grent.
The entrance to the houses is on the north side. This will give the existing loading and unloading yard, where other residential accesses are located, a quality impulse. The gallery facade, which is hardly visible from the public space, is conceived as a veranda world. It's a light world of painted wood.
The retail park "De Centrale" takes its name from the power plant (PEB) that was located at this location. With the exception of one Nuon building, everything has been demolished and the location is gradually being transformed into shops. The current retail floor area is over 30.000 m2. This makes De Centrale the regional shopping center of Friesland. The planned expansion of 15.000 m² will further strengthen this regional position. The design has a recognizable shape and brings cohesion between the different buildings, a clear public space and a clear entrance. The advertising is an integral part of the design. In anticipation of this expansion, a new KFC branch has been designed and built on the site (2017).
The Rijneke Boulevard in Zoeterwoude is a busy shopping area with a dated appearance. The complex has its back to the Rijn. We have developed a vision to renovate and expand the boulevard in stages. The Rijn is also more involved in the shopping area by creating harbors.
The first phase starts on the west side of the complex. In this phase, the first building has already been renovated (completed in 2016) and the expansion of 6,000 m2 of retail space started in January 2018. The shopping area is organized around the old harbor of the Heineken factory, where the hops used to be unloaded.
Alexandrium is made of 35.000m² megastores and 65.000m² home and living mall. The assignment was approved after winning the architectural competition and was build in two fases. Important aspect for winning te competition was the incorporation of the existing polderhuis, which seems to be placed in a window of the new mall.
